Transforming psychiatry for good
brand identity work
Our country is in a mental health crisis. Look around. As impossible as it is to ignore, it’s can be even more difficult to find accessible care.
Talkiatry (talk-eye-uh-tree) is the psychiatry start-up that’s going to change that. It’s not easy. In addition to the intractable issues that define the industry, patients struggle with stigma, cultural barriers, and misinformation.
I was brought on as Creative Director to help Talkiatry change the conversation, and change minds. I’ve written and edited foundational brand documents and created processes for a small team of empathetic, incredible creative people.
We’ve set up our advertising channels from scratch. We’ve launched campaigns that reach people on their darkest days, so they might celebrate their best ones.
